PayRetailers Fuses FinTech and Football at Sudamericana

In an historic move, Latin American payment processor PayRetailers has partnered with CONMEBOL to be an Official Sponsor of Sudamericana's 2021 football season. This marks the first time in Sudamericana history that a payment services provider is sponsoring the celebrated South American football tournament. PayRetailers' two-year sponsorship, beginning with the kickoff season this March, signals the FinTech company's commitment to the local culture of its client base with its embrace of Latin America's favorite sport.

Founded in 2017, PayRetailers has developed a strong presence in 12 Latin American markets as part of its mission to create a commercial bridge between the region's burgeoning economy and global retailers. Using cutting-edge technology, the FinTech firm equips its clients with a streamlined payment solution that supports over 250 payment methods, including alternative payment methods, bank transfers and brick-and-mortar cash payments, in all regional currencies. This state-of-the-art payment processing platform enables retailers in the region to accept diverse payments and settle funds globally via seamless API integration, thereby introducing an intra-regional cohesion and accessibility to international customers.

Market acclaim for PayRetailers' solution is evidenced by the company's colossal growth of over 500% in 2020 alone. The payment processor is indicating that it has no intention of slowing down with its first-ever sponsorship of one of the continent's largest football competitions. Sudamericana, comprised of 10 national associations and 47 teams, is broadcast to over 70 countries and enjoys ardent devotion by locals, making it a cultural symbol.

“We couldn’t be happier to be able to form this prestigious partnership as an Official Sponsor of the CONMEBOL Sudamericana,” says PayRetailers CEO and Founder Juan Pablo Jutgla. “For the next two seasons we are able to show our strong footing in Latin America with our brand being visible to many people that love football like we do.” 

The company's first-ever sponsorship is also seen as a move that symbolizes its dedication to the values of its market and its quest to level the “playing field” of commerce between the rest of the world and the continent, which has experienced some commercial exclusion.

“During the last years, PayRetailers watched from the ranks and has been very careful with the selection of its first sponsorship,” commented Jutgla. “We wanted to make an impact and find a partner that lives our values and is geographically close to our activities. Now we approached CONMEBOL because we regard it as one of the most important associations for the people.”

PayRetailers invites all fans of FinTech or football to join the Latin American retail game here .