As of February 8, AvaTrade, a leading global Forex broker, will become Manchester City’s official online trading partner in China, Asia and Latin America. The companies have embarked upon a multi-year commitment in these regions. Manchester City is a football club in the English Premier League that share’s AvaTrade’s passion for excellence, and this shared value deepens the collaboration immeasurably.
AvaTrade plans to promote the partnership as a means for engaging its customers both online and offline with a range of planned exclusive promotions directly related to Manchester City. Some promotions will include trips to see the team play at Etihad Stadium and exclusive team merchandise for eligible AvaTrade partners and traders.
Dáire Ferguson, AvaTrade CEO, commented: “A true leader constantly seeks new mountain tops to conquer. Our partnership with Manchester City sets a new bar in the global financial industry and furthers our ongoing commitment to investing in excellence. We are very excited as to what the future may bring as part of this fantastic collaboration between two leading brands at the top of their game.”
Sports sponsorships are fairly common within the Forex industry, with top brokers partnering either with individual sports stars or with entire teams. UFX recently partnered with Andres Iniesta while FXTM sponsored Indycar racer Ed Jones earlier in 2017. 24option has been a sponsor of Juventus for several years running.